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Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws — who, what, where, why, and when — on your big news.
Whether your press release is for your EPK, press kit, or blog, here are some tips from industry professionals on how to write a press release and get your music the attention it deserves. Can we do a press release? Press releases are to announce actual news — tour dates, a record being certified gold, Pitchfork calling your album the coolest thing since toast, or something of that magnitude.
Review other music press releases Before you sit down to draft your own press release, take a few minutes to look at what other bands have done before you. Press releases can be laid out in many different ways with creative uses of color, graphics, bold text, and other formatting devices — and can take many different editorial approaches to telling stories and sharing news — so seeing a wide variety of examples can give you an idea of what direction best suits your music.
If not, a quick search online can give you plenty of music-related press releases to glance over. Knowing what you find effective and engaging as a reader can help you craft something powerful as a writer.
See below for samples. Once you get someone to open an email, your opening paragraph should accomplish a similar set of tasks, says Rideout. That needs to come out in the first paragraph. Be careful with adjectives Fans may describe your music in glowing terms, but think twice before including grandiose self-praise in a press release describing your music.
Their intent was to drum up excitement, but nothing turns an editor off faster than obvious hype for the sake of hype. Make their work as easy as possible by making your information thorough and easy to find from a quick glance at the page.
Bulleting information can often help with readability, Joskow advises.Download a free General Media Release Form 1 to make your document professional and perfect. Find other professionally designed templates in TidyForm/5(K).
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