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I landed the job there through an internship the previous summer.
You used to work as a VP at Goldman Sachs. How did the high-stakes world of Wall Street prepare you for going out on your own? It taught me a lot of basic skills — like how to create spreadsheets, presentations, craft professional e-mails, and manage a client base.
What did you enjoy about working in finance? What made you know it was time for you to leave?
I loved the fact that every day was a different challenge and I was surrounded by really smart people who encouraged me to think outside of the box. I remained within the same team for 7 years and by that point, a change felt right.
What made you want to develop a line of haircare? Mid-way through my finance career I began seeing the shift that was happening in natural beauty — more people were seeking out natural, toxin-free alternatives to their beauty regimen and I was curious to dip back into natural product making in a bigger way.
Walk us through the process of developing a line of haircare. Where did you start? Understanding the marketing, the competitors, and products that already exist is a big first start into assessing whether it makes sense to enter a particular industry.
I felt like the market for natural hair care was underserved and there seemed to be a great opportunity for a newcomer. From there, I did research and networking to source a highly accredited natural product chemist, along with a design team who could help me develop my first four products.
Once I had my first four products developed, the focus then became finding retailers to distribute the products, and trade shows were a great opportunity to connect with buyers. Your grandmother worked in creating her own haircare recipes with products found in her own kitchen.
Did you use her recipes? How did she inspire you? While people are actively seeking natural product alternatives, I also know that most are not willing to sacrifice product performance and if I wanted to create a sustainable line, the products needed to perform as well as their synthetic counterparts.
What does that achievement mean to you? How do you hope to inspire other women? I hope to inspire women who are looking to make daring career changes or who simply have an idea that they want to put into action, to pursue their dreams.
If you have those three things, anything is possible. What does the name mean? Where do you see yourself and the company in the next year? I hope to continue to expand and build upon our brand presence here in the US and Canada and hopefully by the 5 year mark, Briogeo has developed a global presence.
How did it happen, and what mistakes and trials happened along the way? Launching my own company, by far! The more you can learn and strategically tweak your plan before launch, the better chance you have at bringing a strong product or concept to market.
The diversity and culture. What advice do you have for those of us looking to make environmentally conscious changes to our beauty routines? Use resources like EWG to make informed decisions about using products that contain certain ingredients.
What advice would you give to your 23 year old self? Oprah is an inspiration in so many ways.Mall Directory for the home to all of your favorite stores like Macy’s, JCPenney, Old Navy, francesca’s, Victoria’s Secret & More! Mall Directory for the home to all of your favorite stores like Barnes & Noble, Dillard’s and Macy’s, plus Cheddar’s, Red Robin, Wasabi Sushi Bar & Grill & More!
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La famille Gourmelon parcourt le monde depuis un an. Son périple s'achèvera en Russie, après la finale de la Coupe du monde. Comme un symbole, alors que le foot a marqué ce long voyage.